The intended audience for the Wildroot Cream-oil ad is for Caucasian men that might have coarse, rough hair. Thus, the age group would most likely be men in their 30s or so because they are not yet balding, but their hair is not the ideal texture they want it to be. Also, men who might be looking for a spouse or have a women in their life that they might want to impress with softer feeling hair.
The elements of the message that make the ad an ineffective form of persuasion are that it limits people to being able to use the product. In the left hand side illustration, the company explains that this product is not for people who want a "new head of hair," but for men whose hair is "rough and unruly". Although they might be telling the truth, they are pointing out an unnecessary assumption that could have alternately been made by the consumer himself after trying the product.
This ad utilizes the popular culture influence of men having perfectly soft hair and being able to attract women with it. The idea that men will only be attractive if there hair is soft and beautiful, because that is what girls want in a man.
This ad is selling hair softening cream for men. This ad is from 1945 and shows the look of men's hair during that time period. The advertising method being used here is the Ruthrauff and Ryan-Mail-Order Style. The ad offers a solution to the problem of rough, coarse hair, and says that their product will be able to fix this problem.
This product would be important to a man from the 1940s because he would have been working long hours during the day-due to the fact that most men were the bread winners in their families- and would most likely be stressed and look for extra care so their hair didn't display this.
The stereotype shown in this ad is the perfect, white, happy couple during this time period. Even things as little as soft hair can make them feel happy about each other and look like a satisfied couple.
No comments:
Post a Comment