Motorola TV ad

Motorola TV is trying to market their product to middle class families by featuring a one watching TV. The surrounding do not seem to make the family seem like they have to much money, but that the TV could be bought by a simple family with a comfortable lifestyle
together. Everyone is smiling and seemingly having a good time while being together and watching the show. This element of happiness throughout the ad, even featured in the headline, is a useful element when persuading people to buy the TV.
Family time is an important part of this time period, and if having a TV can contribute to that, people will want to buy it. Another good element of persuasion would be the diagram at the bottom that helps the company show the difference when using their product and the benefits that the changes of their product have on a good viewing experience.
The ad does a good job of utilizing the typical American family whom has leisure time to spend together. Everyone is happily around the TV; mom is taking care of snacks and dad is spending time with his kids. The family featured was probably most relatable to middle class families who thought it was important to have special time together as well as "keep up with the Joneses".

The product that is being sold here is a TV. The time period that this ad fits into is the 1950s, a time where family was important, as well as being able to keep up with the new technologies. The TV was still a fairly new invention of this time period, and having one made a living room become the center of the house.
The advertising method being used here is the impressionistic copy because it utilizes how the families are going to enjoy their new Motorola TV. The family image of being happy and spending time together is all focused from the idea that the TV helps them do this, and that a viewers family can have the same results if they buy the TV because it brings happiness.
This product would be very important to people during this time period because it was a newer way to keep up with the news as well as a simple leisure time activity. The TV did give families an activity to do together and was promoted around the idea of family time.
This ad shows the stereotypical white, middle class family during the 1950s. The father is relaxing in his chair, smoking a pipe, while the mother is attending to her duty as housewife by supplying the drinks for her family. The house is nice, but nothing fancy, showing that the family probably lives a comfortable lifestyle.

Air France ad

The intended audience for this Airline ad would be upper class couples who are looking to take a vacation overseas. The picture illustrated above implies that the people in the picture have a good amount of money to be dressing nicely and drinking champagne.
The elements used to persuade the audience to buy a ticket on this airplane are the headline, "Gracious Living Aloft," implies that not only are the guests being pampered, but there is also a spacious area for a comfortable flight. These make a good form of persuasion because when people are looking to fly overseas, mainly upper class members, they want to not only be comfortable but feel like they are being treated highly since the flights were a more prestigious way of transportation during that time period.
The message influences upper class couples just like the ones shown above to take vacations and spend their free time away in another country. Also, the ad influences the use of alcohol as if going on the plane is a celebratory event that brings happiness to the couple.

The company for this ad is selling an airline called Air France which is a plane that can fly overseas. The ad is trying to center around the idea that the airplane can be a both fast and comfortable way of travel.  The time period that this ad fits into would be the early 1950s. This time period is when more couples were becoming more interested with flying around the world because of the post war boom and time of peace.
The advertising method being used in this ad is Dynamic Obsolescence because of the paragraph where the ad describes the difference between "The Partisan," and "The Partisan Special". This shows that the company is trying to compare two different models to make the consumer seem like the new plane is better and is the way to go with traveling.
The airplane was an important new use of transportation that could not only take people around the country but the world as well. This was very attractive to people who loved to travel and wanted a fast and easy trip to their favorite parts of the world. The plane offers comfort for the long travels which might make a consumer more inclined to taking a trip.
The stereotype shown here are the typical white upper class whom are able to enjoy a luxurious trip together. There is a business man and his companion whom are able to take part in this fun experience, sipping on champagne and sitting first class. The ad does not really appeal to those of the middle class and lower.

Pullman Train ad

The intended audience for this ad would be middle-class men between the ages of 30-60. Most likely business men who might need to travel for work and cant get there by car.
The elements in this ad that make it an effective form of persuasion are the pictures that show the worker on the train catering to the man who is riding it. This shows Pullman's idea of customer service and someone outplaying the claim they make that they do in fact cater to customer needs. Also, the men are both always smiling in the ads showing that the experience is a good one for both of them. 
The message shows the need to be catered to even in the new found middle class. People took the train  because it was inexpensive and an easy way of transportation. However, now they can be pampered like at a hotel when traveling.

The ad is selling the use of the Pullman car to take trips with. This is a train that offers transportation as well as housing during overnight trips. The time period this ad fits into would be 1945. This is when using a train to transport was probably becoming less likely because of the success of new cars and air travel. However, by incorporating a hotel like service in the train car, it might become more appealing for long journeys.
The advertising method being used is the friendly Advisor technique. While there is also some photojournalism due to the huge attention grabbing photos, the reader gets a sense of the person that is serving the man taking the train. His personality of being nice is shown through the headline of the ad. The ad is made to make people feel welcome on this train and to want to stay the night and use it for long trips.
This item was an important cheap use of transportation of this time. Also, many cars were not completely able to supply a trip for a long period of time. Plus, instead of driving and buying a hotel, all of that was featured in the Pullman car.
The racial stereotype featured in this ad would be the black man serving the white man. Instead of having it the other way around, the acceptable portrayal scene here was that a black man would be the help on the train that a white man would take. This is a time when racial issues were at their prime, and this ad would not have cause a second guess to those who were reading it.

Palmolive Ad ft. Lina Cavalieri

The intended audience for this ad are middle-class women over the age of 20 whom want to find a new facial soap to use before applying their makeup. The age range probably excludes teenagers because from that time, most women who wore makeup were older and around their 30s. Also, the celeb featured in the picture looks to be around 20-30 years old.
The testimony made by Lina Cavalieri helps to make this ad a an effective use of persuasion for buying the product. Also, the beauty of the pictures in the ad help to make the soap feel like beautiful things are related to it, which might make women prone to buying it.
The ad has featured a celebrity beauty specialist, Lina Cavalieri. Many women would be inclined to buy a product that is used by someone who does professional beauty makeup for a living. This woman works in the Hollywood business, something that was admired at the time with all of the different movies ad shows that were coming out.

This ad is selling a facial soap called Palmolive. The time period that this ad was featured in was the late 1920s. There is a featured Radio hour at the bottom of the ad which implies that the time period might have been more towards popular radio. However, the ads main focus is someone who works with celebrities-a common persuasion element used today- which shows that it is during a time when people knew about the significance of celebrities.
The advertising method being used here is Celebrity Endorsement because of the testimony that Lina Cavalieri has made at the top of the ad. While she might not be a celebrity, she does do their makeup and uses the best products to do so. Thus, if she uses Palmolive, it must be a good product.
This item would be an important part of any women's daily routine of cleansing their skin before or after putting makeup on. The soap is supposed to help women have a cleaner face before their makeup and helps with breakouts that might result from everyday wear of makeup.
This ad helps to show the importance of skin care during that time. Because this soap is supposed to help deal with breakouts and condition skin, women were obviously concerned with how their skin looked when even not wearing makeup. It highlights the fact that women wanted their skin to not only look beautiful, but also healthy, even when not wearing makeup. The stereotype shown would be that women always had to look their best and keep their skin nice and beautiful without the use of makeup.

Miss Clairol Celeb Ad

 

The intended audience of this ad are women who are looking to color their hair and have a hair color from the women listed above as well as fans of the celebrity, "Jinx". This ad is trying to get a new base of consumers by featuring a famous radio/ television celebrity to endorse their product to her fans. The elements that make this ad a good form of persuasion would be the featured celebrity as well as the pictures of each hair type that the hair color bath suits. By using the celebrity voucher for the product, pop culture is definitely being appealed to because she is famous in the radio/television industry. Also, current women's hair styles are being shown throughout the ad to help women figure out if the color bath is right for them.

 

The ad is selling Miss Clairol hair bath for women in the 1950s. The hairstyles are key to showing what type of time period this takes place as well as the celebrity whom was famous during this time. It fits into the time period where women's hair treatment was very important, and would have been more popular if it was accessible in their home.

The advertising method being used here is celebrity endorsement. The testimony used by, "Jinx" is appealing to older women whom might be her fans and are struggling with gray hairs. The phrase is strategically placed by the celebrity's hair because that is the focus of the product. This product was very important during this time period because it was brutally important for women to always be looking their best, a stereotype that they had to deal with for decades. The hair product would have taken care of the gray hairs that many maturing women would face as they grew older.

 

 

 

 

 

 

 

 



Barbasol Ad

 

 

The intended audience for this message would be young adult males who are not only looking for a smooth shaving cream to use, but also might be looking for a girlfriend as well. This is due to the pun featured above that says, "For Skiing, (or She-ing). indicating that it might help a man find a girlfriend.

The elements that make this ad an effective form of persuasion are the picture that shows the man attracting a woman to his face as well as the scientific sounding evidence that is featured in the small paragraph below the picture. This paragraph not only says that Barbasol is good for shaving, but also suggest that it is good for the buyer's skin, and that it will help keep the skin from getting dry. This use of curing issues that people have when shaving is a good tool to use for consumers when they are looking for a product to suit their needs.

The message influences pop-culture by showing two young, single people out on some sort of vacation or adventure where they are skiing. The ad implies that many young single men should also use Barbasol because they could have as much fun and success with women as this man featured is having.

 

This ad is selling a shaving cream called Barbasol, which claims to not only make the skin smooth and feeling good, but also to attract the attention of  women. This ad fits into the time period of the 1950s because it has men and women experiencing leisure time, and showing the proof of a romantic dating period that might be taking place between the two.

The advertising method being used here is photojournalism due to the fact that most of the ad is centered around the picture of the women caressing the mans face. Also, the attention grabbing headline would be the statement saying that it gives men best results when shaving.

The ad would be important to men of this time period because many men still had to use blades to shave, which could cause lots of cuts and discomfort. Thus, having a shaving cream that could make the process go a little smoother- no pun  intended- would provide for a better, quicker shave.

The illustration featured at the top shows the ideal young couple of the 1950s, who could enjoy a vacation together, skiing down a huge mountain coated with powder-like snow. Also, the ad focuses on the idea that a women would fall madly in love with a man who has a clean shave, suggesting the importance of self grooming of this time period.



War Bonds Ad

The intended audience of this War Bonds ad is to all Americans who have a soul and care if a child is upset. As showed in the picture, the child has a tear running down his face, as if maybe he lost his father in the war or his father is currently serving and that Americans need to fund the war so his father can come home. Thus, the immediate audience would be other family members who had loved ones serving in the war or know someone who is serving.
The use of the tear running down the little boys face is a great form of persuasion because it appeals to those who would sympathize with him and want to help him. Also, the little boy is wearing some sort of medal that whoever he is crying about might have earned, which reminds americans that great men are fighting for the country and doing great things in which they are rewarded for. This ad is well structured to persuade people to buy war bonds because it appeals to their inner conscious and guilt for those who have lost loved ones in the war. Crying children prove to be a great emotional tactic when trying to persuade people to buy something.
The message is during christmas so they are appealing to the "giving season" during this time. Children are the most enthralled with christmas festivities, therefore, the use of a child at christmas time really appeals to the time and celebration of the year.

The ad is selling war bonds which is a way to make money in order to fund the war. Because this was an ad from 1943, it was most likely an ad for war bonds for World War II which was when lots of americans were feeling the most patriotic since the war was against many other nations.
The Patriotic Appeal is greatly being applied in this ad, especially because the product is something that would help america in an ongoing war. This ad is manipulating the emotions of the readers by making them feel bad for the boy who is crying in order to get them to give money to the cause.
This item would especially be important for people in the U.S. at this time because the war was very costly and we needed any help we could get to raise money for the troops that would overseas. Funding the war helps winning the war because the more resources the U.S. was able to get, the easier it became to overcome their enemies.
While there is not a distinct stereotype, there is the idea that the ad really appeals to those of the white race, also implying that only white men and women served when in reality many different ethnicities living in the U.S. served in WWII. The ad is speaking to all americans but is pretty much distinguishing which soldiers deserve the compassion from what they have sacrificed.

Ivory Soap Ad

 

This ad is for Ivory soap, a beauty product featured here during the 1940s. The ad is geared towards young women who held positions in the war. Lots of women were nurses and other minor positions during the war, which is who this ad is targeted towards. Women probably wanted to feel their best even though they were on duty, and the ad tries to appeal to that need.

The ad makes the successful argument that women need to look their best while on duty and serving their country. This argument is successful because many women were needed in the war, and while being is such a grim and gross environment, it was important for them to feel clean and pretty, as most women liked to feel during that time. Thus, telling them that Ivory soap could help them achieve this sanitary and pretty feeling, women in service are being drawn to the ad.

The message utilizes the time of war and incorporates it into their ad by appealing to the women who will be serving. This was the time of World War II, and many women were taking a bigger role in being a part of the war, which makes this ad a huge appeal to women all over the nation.

 

This ad is selling a type of cleansing soap to women who are in the war and need a solution to the harsh conditions they are facing, plus the minimal time they will be able to spend on self-grooming. The ad fits into World War II time period, where women were working more in and outside of the war.

The advertising method being used is photojournalism due to the loud headline and large photograph that grab the attention of the viewer. The ad is centered around the large header and the picture of the women in uniform on the phone is the main focus.

Ivory soap would be useful for the women who were going into war and needed something that could keep their skin healthy, but didn't take too much time or effort to use and keep. During this time, America was in wartime and many women were needed in special positions and were beginning to be able to travel in service areas. These places would not have given them easy access to everyday grooming products and having a quick easy bar of soap to keep their face fresh and clean would be appealing to them.

The stereotypes shown are that women in the war need to still look their best even though they might not have had the time or necessities. Also, there are men dressed in uniforms with their guns in hand, however the women featured are on the phone and delivering messages. This highlights the sexual inequality of that time, and the fact that while women had a part in the world, it was only limited to certain types of non-combat work.



Wildroot Cream-Oil Ad 1945

The intended audience for the Wildroot Cream-oil ad is for Caucasian men that might have coarse, rough hair. Thus, the age group would most likely be men in their 30s or so because they are not yet balding, but their hair is not the ideal texture they want it to be. Also, men who might be looking for a spouse or have a women in their life that they might want to impress with softer feeling hair.
The elements of the message that make the ad an ineffective form of persuasion are that it limits people to being able to use the product. In the left hand side illustration, the company explains that this product is not for people who want a "new head of hair," but for men whose hair is "rough and unruly". Although they might be telling the truth, they are pointing out an unnecessary assumption that could have alternately been made by the consumer himself after trying the product.
This ad utilizes the popular culture influence of men having perfectly soft hair and being able to attract women with it. The idea that men will only be attractive if there hair is soft and beautiful, because that is what girls want in a man.

This ad is selling hair softening cream for men. This ad is from 1945 and shows the look of men's hair during that time period. The advertising method being used here is the Ruthrauff and Ryan-Mail-Order Style. The ad offers a solution to the problem of rough, coarse hair, and says that their product will be able to fix this problem.
This product would be important to a man from the 1940s because he would have been working long hours during the day-due to the fact that most men were the bread winners in their families- and would most likely be stressed and look for extra care so their hair didn't display this.
The stereotype shown in this ad is the perfect, white, happy couple during this time period. Even things as little as soft hair can make them feel happy about each other and look like a satisfied couple.

1952 Miss Clairol Hair Color Bath Ad

1952 Miss Clairol Hair Color Bath Ad

This ad is for a Hair coloring product in 1952.
The intended audience for this ad would be Caucasian women around the ages of 35 and above. It is specifically intended for women whom are experiencing graying in their hair because it mentions that it can cover that problem. Also, due to the women in the ad wearing pearls, it seems as though the ad is intended for more of the upper middle class women, who can afford to dress themselves up.
The elements that make this an effective form of persuasion are the uses of different hair colors that the product could be used for. 
This message utilizes popular culture because of the pearls and hair styles the women in the ad are wearing. They look like they belong in Hollywood and are actresses. The women are in full hair and makeup and are posing as if they are models.


This company is selling a hair coloring bath for women which is hair dye in a variety of colors as shown in the picture. The time period for this ad, based on the fonts used and picture quality as well as the look of the women featured, would date to the 1950s. This is because the women are looking at their best, with their hair and makeup done and wearing nice jewelry. Women in the 1950s were expected to always look at their best no matter what the day called for.



The advertising method using in this ad is photojournalism considering that the photo is the main focus of the ad. The photograph of the women and the attention grabbing layout are proof that this is a use of photojournalism. This item would be important for women who are trying to look their best and hide their age of this time. It was very important for women to always look exemplary and their hair needed to be perfectly colored just as when they were younger.

The stereotype shown here is the perfect white housewife of the 1950s. Each of these women portray the idea that women should always look their best and possibly that they needed to get rid of their gray hair in order to look their best. The ad shows the type of looks that were expected of women in that time period; hair and makeup done with nice jewelry on. Although women now a days do not focus as much on their appearance, there was a standard for women in the 1950s to live up to and a way that they always needed to present themselves.