War Bonds Ad

The intended audience of this War Bonds ad is to all Americans who have a soul and care if a child is upset. As showed in the picture, the child has a tear running down his face, as if maybe he lost his father in the war or his father is currently serving and that Americans need to fund the war so his father can come home. Thus, the immediate audience would be other family members who had loved ones serving in the war or know someone who is serving.
The use of the tear running down the little boys face is a great form of persuasion because it appeals to those who would sympathize with him and want to help him. Also, the little boy is wearing some sort of medal that whoever he is crying about might have earned, which reminds americans that great men are fighting for the country and doing great things in which they are rewarded for. This ad is well structured to persuade people to buy war bonds because it appeals to their inner conscious and guilt for those who have lost loved ones in the war. Crying children prove to be a great emotional tactic when trying to persuade people to buy something.
The message is during christmas so they are appealing to the "giving season" during this time. Children are the most enthralled with christmas festivities, therefore, the use of a child at christmas time really appeals to the time and celebration of the year.

The ad is selling war bonds which is a way to make money in order to fund the war. Because this was an ad from 1943, it was most likely an ad for war bonds for World War II which was when lots of americans were feeling the most patriotic since the war was against many other nations.
The Patriotic Appeal is greatly being applied in this ad, especially because the product is something that would help america in an ongoing war. This ad is manipulating the emotions of the readers by making them feel bad for the boy who is crying in order to get them to give money to the cause.
This item would especially be important for people in the U.S. at this time because the war was very costly and we needed any help we could get to raise money for the troops that would overseas. Funding the war helps winning the war because the more resources the U.S. was able to get, the easier it became to overcome their enemies.
While there is not a distinct stereotype, there is the idea that the ad really appeals to those of the white race, also implying that only white men and women served when in reality many different ethnicities living in the U.S. served in WWII. The ad is speaking to all americans but is pretty much distinguishing which soldiers deserve the compassion from what they have sacrificed.