Pullman Train ad

The intended audience for this ad would be middle-class men between the ages of 30-60. Most likely business men who might need to travel for work and cant get there by car.
The elements in this ad that make it an effective form of persuasion are the pictures that show the worker on the train catering to the man who is riding it. This shows Pullman's idea of customer service and someone outplaying the claim they make that they do in fact cater to customer needs. Also, the men are both always smiling in the ads showing that the experience is a good one for both of them. 
The message shows the need to be catered to even in the new found middle class. People took the train  because it was inexpensive and an easy way of transportation. However, now they can be pampered like at a hotel when traveling.

The ad is selling the use of the Pullman car to take trips with. This is a train that offers transportation as well as housing during overnight trips. The time period this ad fits into would be 1945. This is when using a train to transport was probably becoming less likely because of the success of new cars and air travel. However, by incorporating a hotel like service in the train car, it might become more appealing for long journeys.
The advertising method being used is the friendly Advisor technique. While there is also some photojournalism due to the huge attention grabbing photos, the reader gets a sense of the person that is serving the man taking the train. His personality of being nice is shown through the headline of the ad. The ad is made to make people feel welcome on this train and to want to stay the night and use it for long trips.
This item was an important cheap use of transportation of this time. Also, many cars were not completely able to supply a trip for a long period of time. Plus, instead of driving and buying a hotel, all of that was featured in the Pullman car.
The racial stereotype featured in this ad would be the black man serving the white man. Instead of having it the other way around, the acceptable portrayal scene here was that a black man would be the help on the train that a white man would take. This is a time when racial issues were at their prime, and this ad would not have cause a second guess to those who were reading it.