Motorola TV ad

Motorola TV is trying to market their product to middle class families by featuring a one watching TV. The surrounding do not seem to make the family seem like they have to much money, but that the TV could be bought by a simple family with a comfortable lifestyle
together. Everyone is smiling and seemingly having a good time while being together and watching the show. This element of happiness throughout the ad, even featured in the headline, is a useful element when persuading people to buy the TV.
Family time is an important part of this time period, and if having a TV can contribute to that, people will want to buy it. Another good element of persuasion would be the diagram at the bottom that helps the company show the difference when using their product and the benefits that the changes of their product have on a good viewing experience.
The ad does a good job of utilizing the typical American family whom has leisure time to spend together. Everyone is happily around the TV; mom is taking care of snacks and dad is spending time with his kids. The family featured was probably most relatable to middle class families who thought it was important to have special time together as well as "keep up with the Joneses".

The product that is being sold here is a TV. The time period that this ad fits into is the 1950s, a time where family was important, as well as being able to keep up with the new technologies. The TV was still a fairly new invention of this time period, and having one made a living room become the center of the house.
The advertising method being used here is the impressionistic copy because it utilizes how the families are going to enjoy their new Motorola TV. The family image of being happy and spending time together is all focused from the idea that the TV helps them do this, and that a viewers family can have the same results if they buy the TV because it brings happiness.
This product would be very important to people during this time period because it was a newer way to keep up with the news as well as a simple leisure time activity. The TV did give families an activity to do together and was promoted around the idea of family time.
This ad shows the stereotypical white, middle class family during the 1950s. The father is relaxing in his chair, smoking a pipe, while the mother is attending to her duty as housewife by supplying the drinks for her family. The house is nice, but nothing fancy, showing that the family probably lives a comfortable lifestyle.