The intended audience of this ad are women who are looking to color their hair and have a hair color from the women listed above as well as fans of the celebrity, "Jinx". This ad is trying to get a new base of consumers by featuring a famous radio/ television celebrity to endorse their product to her fans. The elements that make this ad a good form of persuasion would be the featured celebrity as well as the pictures of each hair type that the hair color bath suits. By using the celebrity voucher for the product, pop culture is definitely being appealed to because she is famous in the radio/television industry. Also, current women's hair styles are being shown throughout the ad to help women figure out if the color bath is right for them.
The ad is selling Miss Clairol hair bath for women in the 1950s. The hairstyles are key to showing what type of time period this takes place as well as the celebrity whom was famous during this time. It fits into the time period where women's hair treatment was very important, and would have been more popular if it was accessible in their home.
The advertising method being used here is celebrity endorsement. The testimony used by, "Jinx" is appealing to older women whom might be her fans and are struggling with gray hairs. The phrase is strategically placed by the celebrity's hair because that is the focus of the product. This product was very important during this time period because it was brutally important for women to always be looking their best, a stereotype that they had to deal with for decades. The hair product would have taken care of the gray hairs that many maturing women would face as they grew older.
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