Palmolive Ad ft. Lina Cavalieri

The intended audience for this ad are middle-class women over the age of 20 whom want to find a new facial soap to use before applying their makeup. The age range probably excludes teenagers because from that time, most women who wore makeup were older and around their 30s. Also, the celeb featured in the picture looks to be around 20-30 years old.
The testimony made by Lina Cavalieri helps to make this ad a an effective use of persuasion for buying the product. Also, the beauty of the pictures in the ad help to make the soap feel like beautiful things are related to it, which might make women prone to buying it.
The ad has featured a celebrity beauty specialist, Lina Cavalieri. Many women would be inclined to buy a product that is used by someone who does professional beauty makeup for a living. This woman works in the Hollywood business, something that was admired at the time with all of the different movies ad shows that were coming out.

This ad is selling a facial soap called Palmolive. The time period that this ad was featured in was the late 1920s. There is a featured Radio hour at the bottom of the ad which implies that the time period might have been more towards popular radio. However, the ads main focus is someone who works with celebrities-a common persuasion element used today- which shows that it is during a time when people knew about the significance of celebrities.
The advertising method being used here is Celebrity Endorsement because of the testimony that Lina Cavalieri has made at the top of the ad. While she might not be a celebrity, she does do their makeup and uses the best products to do so. Thus, if she uses Palmolive, it must be a good product.
This item would be an important part of any women's daily routine of cleansing their skin before or after putting makeup on. The soap is supposed to help women have a cleaner face before their makeup and helps with breakouts that might result from everyday wear of makeup.
This ad helps to show the importance of skin care during that time. Because this soap is supposed to help deal with breakouts and condition skin, women were obviously concerned with how their skin looked when even not wearing makeup. It highlights the fact that women wanted their skin to not only look beautiful, but also healthy, even when not wearing makeup. The stereotype shown would be that women always had to look their best and keep their skin nice and beautiful without the use of makeup.