Barbasol Ad

 

 

The intended audience for this message would be young adult males who are not only looking for a smooth shaving cream to use, but also might be looking for a girlfriend as well. This is due to the pun featured above that says, "For Skiing, (or She-ing). indicating that it might help a man find a girlfriend.

The elements that make this ad an effective form of persuasion are the picture that shows the man attracting a woman to his face as well as the scientific sounding evidence that is featured in the small paragraph below the picture. This paragraph not only says that Barbasol is good for shaving, but also suggest that it is good for the buyer's skin, and that it will help keep the skin from getting dry. This use of curing issues that people have when shaving is a good tool to use for consumers when they are looking for a product to suit their needs.

The message influences pop-culture by showing two young, single people out on some sort of vacation or adventure where they are skiing. The ad implies that many young single men should also use Barbasol because they could have as much fun and success with women as this man featured is having.

 

This ad is selling a shaving cream called Barbasol, which claims to not only make the skin smooth and feeling good, but also to attract the attention of  women. This ad fits into the time period of the 1950s because it has men and women experiencing leisure time, and showing the proof of a romantic dating period that might be taking place between the two.

The advertising method being used here is photojournalism due to the fact that most of the ad is centered around the picture of the women caressing the mans face. Also, the attention grabbing headline would be the statement saying that it gives men best results when shaving.

The ad would be important to men of this time period because many men still had to use blades to shave, which could cause lots of cuts and discomfort. Thus, having a shaving cream that could make the process go a little smoother- no pun  intended- would provide for a better, quicker shave.

The illustration featured at the top shows the ideal young couple of the 1950s, who could enjoy a vacation together, skiing down a huge mountain coated with powder-like snow. Also, the ad focuses on the idea that a women would fall madly in love with a man who has a clean shave, suggesting the importance of self grooming of this time period.