Ivory Soap Ad

 

This ad is for Ivory soap, a beauty product featured here during the 1940s. The ad is geared towards young women who held positions in the war. Lots of women were nurses and other minor positions during the war, which is who this ad is targeted towards. Women probably wanted to feel their best even though they were on duty, and the ad tries to appeal to that need.

The ad makes the successful argument that women need to look their best while on duty and serving their country. This argument is successful because many women were needed in the war, and while being is such a grim and gross environment, it was important for them to feel clean and pretty, as most women liked to feel during that time. Thus, telling them that Ivory soap could help them achieve this sanitary and pretty feeling, women in service are being drawn to the ad.

The message utilizes the time of war and incorporates it into their ad by appealing to the women who will be serving. This was the time of World War II, and many women were taking a bigger role in being a part of the war, which makes this ad a huge appeal to women all over the nation.

 

This ad is selling a type of cleansing soap to women who are in the war and need a solution to the harsh conditions they are facing, plus the minimal time they will be able to spend on self-grooming. The ad fits into World War II time period, where women were working more in and outside of the war.

The advertising method being used is photojournalism due to the loud headline and large photograph that grab the attention of the viewer. The ad is centered around the large header and the picture of the women in uniform on the phone is the main focus.

Ivory soap would be useful for the women who were going into war and needed something that could keep their skin healthy, but didn't take too much time or effort to use and keep. During this time, America was in wartime and many women were needed in special positions and were beginning to be able to travel in service areas. These places would not have given them easy access to everyday grooming products and having a quick easy bar of soap to keep their face fresh and clean would be appealing to them.

The stereotypes shown are that women in the war need to still look their best even though they might not have had the time or necessities. Also, there are men dressed in uniforms with their guns in hand, however the women featured are on the phone and delivering messages. This highlights the sexual inequality of that time, and the fact that while women had a part in the world, it was only limited to certain types of non-combat work.



Wildroot Cream-Oil Ad 1945

The intended audience for the Wildroot Cream-oil ad is for Caucasian men that might have coarse, rough hair. Thus, the age group would most likely be men in their 30s or so because they are not yet balding, but their hair is not the ideal texture they want it to be. Also, men who might be looking for a spouse or have a women in their life that they might want to impress with softer feeling hair.
The elements of the message that make the ad an ineffective form of persuasion are that it limits people to being able to use the product. In the left hand side illustration, the company explains that this product is not for people who want a "new head of hair," but for men whose hair is "rough and unruly". Although they might be telling the truth, they are pointing out an unnecessary assumption that could have alternately been made by the consumer himself after trying the product.
This ad utilizes the popular culture influence of men having perfectly soft hair and being able to attract women with it. The idea that men will only be attractive if there hair is soft and beautiful, because that is what girls want in a man.

This ad is selling hair softening cream for men. This ad is from 1945 and shows the look of men's hair during that time period. The advertising method being used here is the Ruthrauff and Ryan-Mail-Order Style. The ad offers a solution to the problem of rough, coarse hair, and says that their product will be able to fix this problem.
This product would be important to a man from the 1940s because he would have been working long hours during the day-due to the fact that most men were the bread winners in their families- and would most likely be stressed and look for extra care so their hair didn't display this.
The stereotype shown in this ad is the perfect, white, happy couple during this time period. Even things as little as soft hair can make them feel happy about each other and look like a satisfied couple.

1952 Miss Clairol Hair Color Bath Ad

1952 Miss Clairol Hair Color Bath Ad

This ad is for a Hair coloring product in 1952.
The intended audience for this ad would be Caucasian women around the ages of 35 and above. It is specifically intended for women whom are experiencing graying in their hair because it mentions that it can cover that problem. Also, due to the women in the ad wearing pearls, it seems as though the ad is intended for more of the upper middle class women, who can afford to dress themselves up.
The elements that make this an effective form of persuasion are the uses of different hair colors that the product could be used for. 
This message utilizes popular culture because of the pearls and hair styles the women in the ad are wearing. They look like they belong in Hollywood and are actresses. The women are in full hair and makeup and are posing as if they are models.


This company is selling a hair coloring bath for women which is hair dye in a variety of colors as shown in the picture. The time period for this ad, based on the fonts used and picture quality as well as the look of the women featured, would date to the 1950s. This is because the women are looking at their best, with their hair and makeup done and wearing nice jewelry. Women in the 1950s were expected to always look at their best no matter what the day called for.



The advertising method using in this ad is photojournalism considering that the photo is the main focus of the ad. The photograph of the women and the attention grabbing layout are proof that this is a use of photojournalism. This item would be important for women who are trying to look their best and hide their age of this time. It was very important for women to always look exemplary and their hair needed to be perfectly colored just as when they were younger.

The stereotype shown here is the perfect white housewife of the 1950s. Each of these women portray the idea that women should always look their best and possibly that they needed to get rid of their gray hair in order to look their best. The ad shows the type of looks that were expected of women in that time period; hair and makeup done with nice jewelry on. Although women now a days do not focus as much on their appearance, there was a standard for women in the 1950s to live up to and a way that they always needed to present themselves.